Creating a Microsoft Ads (Bing Ads) Campaign

This article shows how to use ClickerVolt to track Microsoft Ads campaigns

ClickerVolt Team
Written by ClickerVolt TeamLast update 4 years ago

In this tutorial, we will see how to setup a Microsoft Ads campaign to send visitors to the funnel we created here.

Note: It is not meant to be a PPC tutorial or best practices article. The goal of this tutorial is simply to show you how to "connect" Bing and ClickerVolt, so that you can track all ads and keywords generating visits to your links.

Step 1: Create a Bing campaign

For the campaign's goal, let's keep it simple and select "Visits to my website":

Step 2: Setup Your Targeting

Set a campaign name, a daily budget and select the countries you want to get traffic from as well as the language of your visitors. 

Then click save to go to the next step...

Step 3: Setup at least One Ad Group

In this step, they ask for your website URL but keep it empty for now.

Enter the ad group name, your list of keywords for that ad group then click save to go to the next step.

Step 3: Create at least One Ad per Ad Group

Click that "Create ad" button to open the ad editor...

After writing your ad, you will want to fill these two text fields:


This is where you need to pay attention.

Let's switch over to ClickerVolt for a bit.

Let's open our campaign's link and select the Microsoft Ads dynamic tokens in the source tracking area.

If you have not created your Microsoft Ads source template yet, you will have to do it now like this:

Select "Custom Entry", then in the "Create from Model" box select "Microsoft Ads (Bing Ads)" model:

This will load the predefined model... then click save to be able to use this source template in your tracking links.

Now that it is saved, you can select it and copy your tracking URL 

You will then paste this tracking URL in the tracking template field in the Bing ad we started to create earlier:

Now concerning the final URL, you will simply click your own tracking link, and see where it redirects to.

In the screenshot above, my tracking URL is:{keyword}&v2={QueryString}&v3={AdGroup}&v4={AdId}&v5={BidMatchType}&v6={MatchType}&v7={Network}&v8={TargetId}&v9={lpurl}

When I click it, I am being redirected to this URL:

THIS is my final URL:


Note that my final URL doesn't have any query parameter (the part after the "?" symbol in a URL). If it had, I would need to remove all of them before pasting it into the Final URL field.

For example, if I my tracking URL had redirected me to: 

Then I would remove everything after the "?" symbol and that "?" symbol itself to keep only this part:

In addition to that, it is important that your tracking link always redirects to the same URL. If it does not, then your Final URL will not always be correct, and your ad will be suspended.

If you want to be able to rotate between different URLs, then consider using ClickerVolt's cloaked redirect mode:

When you use the cloaked redirect mode, your tracking URL always remains in the browser's address bar and effectively becomes your Final URL (after you remove the query parameters as explained above).

In such a case, it is better to use the Pretty URL version of your tracking link rather than the Fastest URL one:

Step 4: Save Your Campaign

Once your ad is created, save it and continue following Bing Ad's steps until your campaign is fully created.

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